Advocatus Diaboli

This blog is about things, issues, ideas, and concepts on subjects focusing on Canada, Canadian Issues and Affairs and those that affect Canada and Canadians from afar.

Tuesday, July 12, 2005

A suggestion

Julie:

I am now getting three or four newsletters from Canada West Foundation. You are quickly approaching the edge of the cliff by sending out so many newsletters, e-mails, and such. There is a saturation point that people reach with e-mailed newsletters and such, that puts them in the category of spam.

If you get too prolific, people tend to ignore you, turn you off, and or block the e-mail from you.

As someone in the e-mail/new media marketing area, I know there are many people who think more is better. Better messages, sent on a regular basis, as a newspaper, does, is more. With proper e-mail newsletter programs, you can also track the information that is being read, clicked on, or being forwarded to others.

I would think the reason for the onslaught of newsletters from Canada West is that you are not able to track the activity of the newsletters and have no way of measuring what is happening with them. Hence you send more, and more often.

Combine that with Permission Marketing, you could do far better, with fewer newsletters filling fewer mailboxes.

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