Letter To The Editor - Poll Question on Marketing Magazine site

There should have been another response for the current poll on the Marketing Magazine site.

The question was in part, 'My company is spending more effort connecting the customer experience to the brand promise.' You are asked to agree with that. Right after that you are also asked, 'do I look fat in this honey?'

A response like, 'huh,' should have been allowed for.

With words like this, no wonder the company is having problems. It probably spent way too much for the consultant that cut and pasted the words out of a text book somewhere.

What exactly does having a ' customer experience to the brand promise mean?'

Can we discuss that at the family supper table?

I bet the author of the question has absolutely no idea what it means either.

Could it mean the customers you buffaloed with false promises masked with big nefarious words, finally found out that the customer experience to the brand promise was nothing but hot air and have gone elsewhere for what they really wanted?