Canada's brand runs cold

Subject: Canada's brand runs cold

Alan Middleton is right when he says 'Canada's brand runs cold.'

 

One reason is that Canada has lost its creativity, initiative, and ability to think big. By losing that, Canada has also lost it's will to brag about what we are, who we are, and what we have done that is important to the world.

 

If you look at it, the big cities that have the largest piece of the tourism pie, are ones with panache, pumped up chests, a thin veneer of respectability, and an ability to brag about themselves.

 

Canada must push out its chest, lift up its shoulders, square its jaw and tell the world why we matter.

 

We matter because of what has come from Canada, that now is the underlying basis of most of the modern economic boom in the world today.

 

Both the cell and telephone, internet, banking, trading, shipping long distances, communicating long distances, Blackberries, 24 hour journalism, much of what matters in Hollywood all find their roots in Canada.

 

Branding is good, marketing is better, but bragging is the ultimate way in which Canada can become known as the little country that can.

 

Canada has everything it needs to be a self-sufficient, independent country with limitless possibilities as to where it can go next.

 

What we need is thinkers, visionaries, and braggarts.

 

 

Norm Greenfield

Calgary, Alberta

403-807-1251

provocostatusquo@hotmail.com

www.provocostatusquo.com

http://provocostatusquo.blogspot.com

http://resume.provocostatusquo.com

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