Making the connection

Subject: Making the connection

Under the classic definition of marketing, interacting with the customer or market, is the first rule in the 4 P's. After all how could can you figure out how to reach the customer, what they want, how much they will pay for something, and how or what to tell them to get them and the product or service together? At a profit.

 

During my 34 years in and around marketing and communications, I have never heard the term Persuasion Marketing, I have heard of persuasive communications, and marketing, but never the two together. Persuasion Marketing  to me means just high pressure sales by either a company or person who does not care what they are selling, to whom, or whether they need it or not. Just sell, sell, sell, cash the check and move on to the next wave of, 'new and improved,' product or service.

 

In fact, 'In a postmodern world, companies no longer really own their brands: it's consumers who mould them, shape them to their own needs,' is marketing and what consumers and marketers have been involved in since the beginning of marketing. It is no new age thing that needs yet another name to confuse people with.

 

The fact the the Louis Vuitton store on the Avenue des Champs- Elysees has evolved into an art gallery, too, a recent addition to its seventh floor, is showing that the management have noticed a change in their consumers through the use of good marketing principles.

 

It is marketing, it is not humanizing the brand or whatever other new age marketing term that is created to obfuscate the situation

Thank you

Norman Greenfield

Calgary, Alberta, Canada
403-807-1251
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