Letter To The Editor - Hot Properties

How could you not do experiential marketing right in the centre of the universe?

By the way what is experiential marketing?

Don't see it mentioned again in the article. Was it a new word invented to obfuscate the fact that all the Maple Leafs are doing is using the 4 P's of marketing to perfection? And we can't pass up an opportunity to invent a new word.

What is experiential inventory?

Too bad the people at Marketing Magazine didn't realize that this sort of marketing is going on all across Canada, even in Calgary and Alberta.

Too bad they did not realize that there are several post-secondary and corporations all ready using experiential inventory or e-learning to teach people in all four corners of the world.

Too bad we did not have a reporter out in Calgary or Alberta that was allowed to report on real marketing communications going on here.

I know, Toronto is the centre of the marketing communications world in Canada.