The Gomery Factor

The Gomery Factor story by DANNY KUCHARSKY is one of the best articles I have read explaining the situation in Quebec relative to the fall out of the Gomery inquiry.

I know the average Canadian and Quebecer are embarrassed with the actions of the few carpetbaggers being brought out from under their rocks. Thankfully we live in a country that is prepared to hang its dirty laundry out for all to see. It is a sign of the strength of Canadian's faith in Canada. We are more and better than this fiasco.

Anyone who has spent a second in marketing communications, media and public relations knows that sponsorship, trade shows, imprinted promotional items such as golf balls and ties, knows their value.

If used base on the four pillars of the marketing philosophy.

The problem with having auditor-general looking at the industry, is the same problem any marketing communications person has found when dealing with their CFO. Accountants take economics, accounting, asset management, and other kinds of education that is based on numbers. The advertising and marketing industry should have demanded time before the Parliamentary committee to explain the industry to them. All of the MP's sitting on that committee were there based on the use of marketing communications and dare I say some sort of sponsorship opportunities in their constituencies.

Marketing is a science, but it is also an art. It is a combination of arts and science, along with educated assumptions.

What is most distressing to me as someone who has spent the past 32 years in and around marketing communications of all kinds, is the thunderous silence of the marketing communications industry to explain their reasons for being.

I am proud of the time I have worked in the industry, and proud of many of my fellow Canadian marketing communications practitioners who are some of the most creative and successful in the world, that I have worked with.

Maybe it is time we take our talents for telling the marketing story of our clients, and employers and tell our own story to Canadians.



Thank you
Norman Greenfield
Provoco Status Quo
provococstatusquo.com
Calgary, Alberta
403-807-1251
http://provocostatusquo.blogspot.com
Registered Federal Government Lobbyist
Registered B.C. Government Lobbyist
Published Writer
Media and Government Relations
Media Monitoring - New and Old
Corporate, Marketing and Political Communications
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