Campaign Primer (Unofficial) for the election according to Norm
Campaign Primer (Unofficial) for the election according to Norm
First, wait.
The campaign will not start in earnest until January 3, 2006. Don’t spend you campaign budget and energies yet.
Conserve. The big three will be beating themselves up through the mass media. The mass media is more interested in Christmas advertising revenues and not politics. Their readers, viewers, and listeners, what few they have, wont’ be listening to the big three.
Those that will are the committed.
Those that don’t are ours to have, after Christmas, Hanukkah, or the Winter Holidays.
Conspire. Organize your team between now and January 3, 2006, and get your Viral Campaign team in place.
What is a Viral Campaign team?
It is the 50 or 60 people you need to get the word out. They are one person in an area that can deliver 140 brochures, make 50 phone calls, or take you door knocking to their neighbours, invite you to their coffee or tea klatch, or just talk positively about you, or forward your e-mail along.
This election will be won with a virus: A viral campaign.
Don’t sweat the polls. One of if not more of my mentors said, polls are for dogs.
Let me explain the polls to you.
They are cheap journalism, and they give the writers and reporters something to talk about that requires no footwork, no research and even fewer brains.
Polls in Canada are done with a sample group of 1,600 people. It is not a qualified demographic slice of Canada, but just 1600 people who pick up the phone and want to talk to someone. The polls tell us nothing about who won’t vote, what it would take to get those people to vote, and those that do not answer the phone.
It does not cover those that work during the day or evening, or those that have gone wireless.
So it basically leaves out 60% to 70% of the eligible voters.
It covers the people that answer the phone and will complete the survey. The latter is the most important as that is how the pollster gets paid.
The most important place for you to get votes is the corner that sees the most traffic, the LRT stations, just outside the big shopping malls, coffee shops, and that virus thing I was talking about.
So spend the time finding out where the votes you can get are, and work at those. Talk to them. Listen to them.
If they are impressed with you, they will tell ten friends.
Your best bet, especially in the larger urban centres in Canada is to go where the voter turnout has been less than or equal to 50%, with a high Liberal, NDP, and such vote.
The next best bet is to stick your boots on, and go meet people. Shake their hands, look them in the eye while you talk, and talk about a vision and future for Canada. Don’t dwell on the old.
What the Green Party of Canada lacks in experience, we make up with vision, ability, real solutions, talent, and brains.
Media and Government Relations
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Registered B.C. and N.B Government Lobbyist
posted by Advocatus Diaboli @ 6:03 p.m.
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