Network 2020 - Marketing & Communications

In the traditional marketing philosophy of the auto industry where the seeds of 'branding,' can be found, a brand was nothing more than the name plate on the car. Nova, Impala, Grand Marquise, Malibu, Biscayne, Mustang, Dodge. What you have here under the heading of Branding, is actually the start to the definition of your audience or market. I would suggest what Mike has stated in his definition of the product, your target market, 'technology intensive industries.an organized constituency.'
I agree with Mike that Technology Chamber of Commerce is an outcome and might well be the name of the group to get started on, with secondary tag-line to it being, 'Network 2020.'

Why?

Sometime you need to use an iconic set of words or phrases to draw someone's attention to an idea, and then move them on to the deeper reason for why they should be there. Everyone knows what a Chamber of Commerce does, not everyone might know what the purpose of a 'Network 2020,' is.

It is based on the concept of rhetoric first discussed by Aristotle.

When I talk of the Communications Strategy, there are two sides to this. One is the marketing message, to attract the attention of the people that we think would be interested in the idea of the 'Network 2020.'

There is a need for another Communications Strategy for the 'Network 2020.' That would encompass for want of a better term, the internal communications, once we get the attention of the people who come to the web site, events, or publications. Both need to have a sound base in the marketing philosophy. We must know who we are talking to, and what they want to hear, and what they need to hear.

It maybe perceived that I am splitting hairs here, and banging an old drum to death, but I have found when I stray from the old 4 P's, or 5 W's in my work, I get off track and find I am losing ground.

Anyways, it is time for my movie marathon at the Calgary International Film Festival to begin for the weekend, and my mind is now switching to world of the unreal.